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CREATIVES | MARKETERS


What kind of ideas can I expect to get back?
Who should crowdsource with ColossalFish?
What kind of ideas do you generate?
In what channels do you lack expertise?
What industries do you service?
What are the advantages of using ColossalFish?
Why do I need to be so damn creative?
Will my brief be kept confidential?
Who owns the rights to submitted ideas?
Who has access to my brief?
How long is the idea-generating process?
Who gets how much of the price money?
What is the role of the advisors?
Who selected the 1,000 creatives?
Do you vet ideas before I see them?
How are ideas delivered?
What if I want revisions to an idea?
Do I get a Money Back Guarantee?
Do you only generate ideas for the US market?
Does ColossalFish specialize in certain media channels?
Why was my brief rejected?
Do you take B2C and B2B briefs?
Do advertising agencies hate you?
If I have a question or complaint, how do I contact ColossalFish?



What kind of ideas can I expect to get back?

It depends on your objectives and how clearly your brief specifies them. ColossalFish exists to deliver a multiplicity of huge ideas for your brand that will get it noticed and keep it remembered. So whether you specify the need for a :30-second TV spot or a channel-agnostic solution – which might include social media, public relations, guerrilla or physical off-line manifestations, etc. – our creative crowd will do what they do best and deluge you with ideas to help you meet your objectives.

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Who should crowdsource with ColossalFish?

We are here to generate brand-building ideas. All brand, product or service custodians within any industry or sector wanting increased brand awareness, sales, market share or the means to crush a competitor should consider us a vital resource.

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What kind of ideas do you generate?

What kind do you lack? Our crowd can develop ideas around small brand experiences or the next Superbowl ad. You declare what you require and how channel-agnostic or specific you need the idea to be in your creative brief.

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In what channels do you lack expertise?

We know no limitations in idea, media or marketplace. Think of ColossalFish as a group of creatives from an agency like the one that might be working on your brand right now – except, we’re massively bigger and subject to zero creative restrictions, cultural holdbacks or higher priorities. We offer 1,000 creative virtuosos of the highest caliber with vast expertise in all channels, ready to answer any brief, no matter how specialized.

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What industries do you service?

All (excepting human trafficking, child porn, arms, illicit narcotics, petnapping and autotune manufacturers).

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What are the advantages of using ColossalFish?

It’s in the diversity, efficiency and economy of our particular approach to idea development. Our clients appreciate working with an invitation-only selection of idea generators because they get a colossal range of unique, convention-shattering concepts.

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Why do I need to be so damn creative?

Putting sarcasm aside a moment… All brands are engaged in a two-front war: one with the general advertising clutter, the other with their competitors. No matter what the product or service, for brands to be noticed it’s essential that marketing efforts be creative, original and, at regular intervals, shocking to prospective consumers. As well, with consumers paying less mind to traditional advertising, marketers are turning to segmented, grassroots, and digital approaches to marketing. Whatever the media and approach, the best ideas and executions deliver the best ROI.

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Will my brief be kept confidential?

Yes. Once you’re inside the briefing process you can choose from our general NDA (already signed by each creative) or a job-specific, customized NDA to satisfy the most fastidious legal department and keep your information secure. We may come off as a casual group of jolly propagandists, but we take this aspect of our business VERY seriously.

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Who owns the rights to submitted ideas?

You do, for 18 months. This rule takes effect the moment you label a submission as a winner and its author is paid.

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Who has access to my brief?

All 1,000 members of our creative crowd are sent every brief we receive. If you have concerns or special requests in this regard, please contact us and we will accommodate you.

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How long is the idea-generating process?

The cycle includes the time it takes you to develop a creative brief, plus seven days for creatives to answer it, and no longer than three business days for us to make sure all entries are organized and accessible. After that, we ask you to make your decision on the 10 finalists and winning entry within a week.

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Who gets how much of the price money?

The creative submitting the winning idea gets the prize money on offer, minus:
- $100 to each finalist
- 15% ColossalFish commission
- 5% Award Entry Fee

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What is the role of the advisors?

Their primary role is to help steer ColossalFish into prosperous places. Their secondary role is to offer guidance or services for client ideas in need of executional expertise.

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Who selected the 1,000 creatives?

Our creatives were selected through peer-to-peer recruitment. Word was spread through leading agencies, design firms, production houses, etc., inviting the cream of the industry to apply on our website. We then selected 1,000 of those with the most impressive idea track records and portfolios.

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Do you vet ideas before I see them?

No, we don't. But we vet the members of our community (see directly above) to guarantee a rich variety of ideas from the most respected creatives out there.

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How are ideas delivered?

All ideas come in form of a one-page template for easy pinning to your conference room wall. Creatives have the option to include jpgs, video, audio, etc. attachment to further explain their idea.

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What if I want revisions to an idea?

Not possible, Sir/Madame. There is no fiddling with submitted ideas. Once you have selected a winner, you’re free to collaborate further with its author or take it elsewhere to develop. We do make introductions between creative and client, with both parties’ consent.

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Do I get a Money Back Guarantee?

In the exceedingly unlikely event that you don't see value in any one idea or the collective inspiration you are sent, you will get most of your money back, no questions asked. However, we will deduct $1,000 to reward the 10 best ideas of our choosing, in order to keep our promise to our contributors.

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Do you only generate ideas for the US market?

The US is our primary focus initially. If you find this unfair or crippling to your global ambitions, please let us know, as it will accelerate our own expansion plans.

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Does ColossalFish specialize in certain media channels?

Our creatives are media omnivores (i.e., they generate ideas for any kind of media execution).

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Why was my brief rejected?

In business, war and politics, The Brief is the foundation of any campaign. Our creatives love nothing more than an inspiring creative brief and always pour everything they’ve got into them. Great briefs feed great work, while lesser briefs waste everyone’s time and money. We’ll reject your brief if it’s unclear about your objectives, target, unique selling propositions, market intel, etc. We may also turn down briefs that don't belong in our system for whatever reason – for which we'll offer you an explanation.

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Do you take B2C and B2B briefs?

We accept either. Even C2B briefs – though we’re still waiting for the first one.

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Do advertising agencies hate you?

The lousy ones don’t – we’re no threat to them. The good ones shouldn’t because we’re giving their (moonlighting) creatives great briefs sans the revisions, politics and less-than-satisfactory executions – and sending them back to their offices sharp and satisfied.

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If I have a question or complaint, how do I contact ColossalFish?

Click the Contact link and address your note to Ray, or call us at + 1 212 340 1125.

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